Your goals might differ, but for the sake of this example, our goal is to raise awareness. ![]() Keep in mind these video ads are strictly that – video – and can’t include any text. Login to your Google Ads account, go to the Campaign tab, and select the “Video” campaign type. We’ll be putting her brand on the map with her About Me video, ready to be consumed by the right audience. ![]() Because raising brand awareness is so important, we’re focusing exclusively on that goal, attracting would-be customers in the exact geo-targeted locations that we want. We also used one of our real clients, so you can see just how easy launching ads can be for any small business.Īnd a quick thank you to Jade Mills, a real estate agent based out of Beverly Hills, for being our ad guide guinea pig!Īlmost every client’s ultimate goal is to get more customers and generate sales, but before you can do that, you need to start at the top of the funnel, first attracting attention and raising awareness of your brand. In order to make your ad campaign setup as easy as possible, we’ve developed a step-by-step guide you can follow that’ll help you launch your YouTube ads in no time. This also means that, although your ads will be shown across YouTube and/or Google’s Partners network, the ad creation process happens entirely through the Google Ads platform (formerly known as Google Adwords). Since then, Google has integrated its vast advertising and audience data with YouTube, creating one amazing platform that delivers engaging content to those most willing to buy. ![]() YouTube has been around since 2005, but was acquired by Google over a decade ago. Luckily, with YouTube ads, you can deliver highly engaging content to exactly the right audience at the right time. When it comes to promoting your video across paid advertising platforms, you should define a solid marketing strategy in advance, outlining realistic goals, a budget based on your customer’s lifetime value (or LTV), and, most importantly, who your target audience is. Without paid ads, your video isn’t likely to reach anyone new. You’ve got a beautiful brand video or commercial and you’re ready for the world to see it -and most importantly, you know the value of paid promotion.
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